What is Digital Marketing?
Digital marketing is the promotion of products/services via various forms of electronic media, mainly based on the internet. Basically, the definition of digital marketing refers to all of your online marketing efforts. Many businesses have already experienced advantages of digital marketing over traditional marketing.
Unlike traditional marketing, it involves the use of channels and methods for a proper understanding in the real-time scenario. Thus, organizations can analyze marketing campaigns and implement necessary steps accordingly.
Regardless of what your company sells, digital marketing can work effectively for any industry.
With digital marketing, you can see results much faster than you might with offline marketing. The interactive nature of digital marketing strategies helps companies to grow their client base in a short span of time.
- Strategize with the valuable data
In the age of information, marketers can easily analyze traffic to plan their marketing strategies. With this, you can get better insights into customer preferences and influence their buying pattern.
With digital marketing, you can have an idea of the exact number of people who have viewed your website’s homepage in real time.
With Google Analytics, you can track stats and information about your marketing website. It will let you know about –
- The number of people visiting your business page
- Their geographic location
- The gender, age, and interests of the visitors
- How much time they are spending on your site
- The source of traffic from various gadgets
- Website bounce rates
- How the traffic has changed over time
By displaying a breakdown of all of this traffic information, this intelligence helps you to prioritize the marketing channels.
Meet our average buyer who is online a lot…
- They spend 3x more time on social media than emails.
- 78% internet users conduct product research
- 67% of B2C and 41% of B2B companies have acquired customers through Facebook.
- Companies that blog get 55% more visitors to their site.
The real-time data analysis provides you with a better understanding of the effectiveness of your marketing tactics. With access to this information, you can also optimize your marketing budget by investing in the well-performing marketing campaigns.
- Content performance and lead generation
Every business should have the right content for meeting specific commercial goals. To be successful at lead generation on social media, consider using informative and interesting content for advertisement purpose.
Imagine you’ve created a product brochure and delivered it to people as offline content.
Does it seem to be convenient enough?
The problem is that you have no idea how many people have gone through that or, in the worst scenarios, how many people threw it into the trash!
Once you create impactful visual content, start promoting it on social media. Through such networks, buyers would be able to learn about products and services through influencers and peers.
The more engagement you get, the more Google considers your content to be worthy. And in turn, it will boost your SEO rankings with ease.
Through digital marketing, you can measure exactly how many people viewed your marketing content. Thereafter, you can collect the contact details of those who download it by using forms. Additionally, you’re also generating qualified leads when people download it. With a solid lead nurturing strategy, you can build better awareness and affinity for your brand.
- Improved conversion rates
Digital marketing paves the way for better interaction with your target audience. The key here is to take prompt actions- utilize the generated leads and improve your conversion rates with ease. Converting a customer online is not a big deal. All you need to do is just make your marketing strategy an engaging one.
Targeted traffic offers bigger chances for conversion. Unlike other types of advertising, digital marketing lets you have a two-way conversation with customers and leads.
Through digital marketing, you can reach out to your customers at any time. Instead of bothering them with multiple phone calls, reaching customers online seems to be a better idea. Just send an email and let them make a purchase and learn more about your organization. From such interactions, important leads can be generated, which would eventually bring an increase in conversion rates.
- Cost effective than traditional marketing
It takes a lot to promote your brand through traditional mass media. By saving your money in promotional activities, you can avail the advantages of digital marketing to a substantial extent. Digital marketing lets you save your money to a substantial extent. This has the potential to replace costly advertising channels such as television, radio and yellow pages.
With email marketing automation, you can boost your leads. Thus, it will allow you to pre-load content and schedule it for sending out the content at key times.
- Higher revenues
Companies can use digital marketing strategies to have better revenue growth expectancy. Higher conversion rates can provide beneficiary aspects for your business. It’s a well-known fact that higher conversion rates can be generated by effective digital marketing techniques. Hence, it will deliver loads of profitable benefits for your business in terms of better and higher revenues.
While advertising your brand:
- Have a good layout that enables easy navigation
- Use the digital platform to understand customer purchase patterns
- Offer the right idea that meets the needs of your customers
- Use multiple digital marketing channels to gather useful data
With better revenue growth expectancy, small and medium enterprises will have better chances of expanding their workforce.
- Higher ROI from your companies
Digital marketing can help the business generate better Cost-Per-Lead (CPL). With the tactical use of CPL figures, business owners can gain a better return on their marketing investments. Digital marketing companies optimize conversion rates to achieve maximum Return on Investment (ROI) for businesses. With smarter branding and better revenues, digital marketing can fetch a better ROI than traditional marketing.
With effective tracking and monitoring methods, results can be analyzed. It helps the organizations to take necessary measures as soon as possible.
With digital marketing, you can generate a steady flow of targeted traffic that gets converted into sales and leads. And, the more your business generates this kind of traffic, the faster you can enjoy your ROI.
- Compete with large corporations
Digital marketing can enable you to compete for head to head with large corporations. With digital marketing, you can get competitive advantages even as a startup or small business leader. Does digital marketing sound as foreign as binary code to you?
Don’t worry if you are dealing even with a small industry.
The importance of digital marketing also lies in the fact that it lets you compete for head to head with big brands and large corporations.
From a small vendor to a large powerhouse, digital marketing offers affordable and effective marketing tactics. Small brands can drive traffic both locally and across the country by reaching out to their target consumers.
- Get prepared for the “Internet of Things”
As people are getting tech savvy, it would be a good ploy to promote your business through the digital platform. This can help you connect with your customers irrespective of time and place in an effective way. The “Internet of Things” is a global ecosystem of interconnected devices – smartphones, tablets, and several other gadgets. These can help people interact with each other through the world of the web.
Digital marketing will prepare your business towards this eventuality. It will permeate through every aspect of people’s lives.
Your business survival strategy needs to be equipped with this interconnected grid. It will provide you an access window to reach out to targeted audience belonging to this online grid.
- Earn people’s trust and brand reputation
It’s important to align brand objectives with consumer interest. Digital marketing can help you build the trust factor into your customers in a convincing way. Digital Marketing leverages on social media signals, social proof and testimonials availed from bonafide consumers. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences.People will trust information about a particular brand if the data comes from people they know.
And once you meet their expectations, your brand reputation will go viral. Eventually, it will open new doors of opportunities for reaching bigger markets.
- Ensure online business survival
Digital marketers can implement innovative ways to entice customers. By targeting the right kind of people, marketers can take the necessary steps for the betterment and success of their businesses. Many people may come and go, but a targeted few will actually make a purchase. If you can target the right kind of people who are going to be your potential customers, the best results will surely come.
By implementing smart tactics, like blogging and social media, you can communicate with the target audience. It will help you gain valuable feedback and insights. With these, you can strategize and ensure the survival of your business.
- Know all about your competitors
Many brands and businesses are ramping up on their digital marketing campaigns, using various channels. Have a look at your competitor’s strategies and plan yours accordingly to get an edge over them. As they say – “Keep your friends close and your enemies closer.”
Social media competitive analysis is an integral part of your digital marketing campaign.
When you are engaging in digital marketing, you can ask the experts to look into your competitor’s online strategies. It will help you to capitalize on any possible opportunities in no time. You can see what they are doing to gain the upper hand and reach more consumers.
Thus, you can figure out marketing opportunities and gain a strong competitive advantage.
- Real-time results
Digital marketing lets you know how effective your approach has been. By understanding the scenario, you can take the necessary steps to improve the results. Unlike traditional methods, you can see in real time what’s working and what’s not for your online business.
Through online marketing, you can know about:
- The number of visitors to your site
- The increase in the number of its subscribers
- Peak trading times
- Conversion rates
- Increase/drop in website traffic
- Bounce rate
And much more!
And this can be done just with the touch of a button.
Such results can give you a thorough idea through which you can choose the necessary steps to improve your results.
- Improve your outreach
The online platform is the best medium to connect with your customers worldwide. With digital marketing, you can be more engaging in terms of providing swift responses to the relevant queries and feedbacks. Since digital marketing takes place online, it is accessible to the global audience.
Whereas traditional marketing limits you to a particular geographic area, its modern counterpart can help you interact with the customers quite easily.
On the other hand, it seems like having your storefront open all day long. And with digital marketing specialists, you can respond to posts promptly on your platforms.
It doesn’t take long for gaining publicity to enhance the prospects and enjoy the benefits of digital marketing for your business at its best.
If you’re not yet utilizing the power of digital marketing for your business, you are missing a lot of golden opportunities.
Your prospective customers are waiting for you in the digital world.
Now that you know how digital marketing can help your business, make a move without any delay.
Why Digital Marketing?
Digital Marketing is an online marketing tool which uses digital technologies on the internet, smartphones, digital advertisement, and other mediums. Your product/ service is marketed digitally using most appropriate channels.
Your Business Goals may include-
- Sales Hike
- Build Brand Awareness
- Generate Leads
- Thought Leadership
- Client Service
- Educate Users
- Increase Client Base
- Build community
How Digital Marketing will help you achieve your Business Goals-
- Access to your brand and products
- Expanding your client base
- Global identity of your brand
- New business enhancement tool
- Increasing sales
- New models of marketing like mobile applications, mobile games and more.
- Stand out from competitors
- The brand can appear more prominent than it is online
- Reach to loyal users than to have the customer
Your Digital appearance will help your users connected to you globally. Why must you do it? Because your competitors are already doing it..!
Benefits Digital Marketing
Yes..! You heard it right. Digital marketing can no longer be regarded as a passing trend but a proven marketing technique that countless businesses are adopting – and with tremendous results along the way.
But businesses have got their hands full as it is managing day-to-day operations, which means it makes more sense to hire a marketing agency!
We are up with top benefits of hiring a digital marketing agency to do the hard work for you…
- Marketing expertise from an entire team
One of the greatest benefits of hiring a creative agency is that you gain the benefit of an entire team of strategists, designers, writers and SEO experts who possess a diverse range of skills, knowledge and experience. This makes far more sense than either attempting to do it yourself or hiring a single marketer.
- It’s cost-effective
Research has found that businesses relying on marketing agencies to develop their strategies for them have a lower cost per sales lead than those who either do their own marketing or choose to focus on alternative marketing strategies, such as outbound marketing.
- Take advantage of more qualified leads
A creative agency doesn’t do cold calling; instead, they focus on pursuing your target audience in order to develop high-quality solutions that are interesting and relevant.
- Focus on your business priorities
Hiring a web design agency to do the hard work for you takes the marketing burden off of you and your team, thus giving you more time to focus on your core areas of importance.
- Gain an unbiased perspective on things
A leading agency will bring you valuable, useful and genuine advice on how to improve your marketing and ensure your business excels. But when you get your internal team to do this for you, it can be tougher for them to communicate, resulting in conflicts of interest and disagreements. Hiring an agency is the ultimate way to gain impartial yet expedient advice.
- Gain access to the latest technology
A trusted agency will have access to superior tools, software and analytical data, which will help your business to increase productivity, efficiency and performance. Furthermore, you won’t have to trawl through the internet in search of your own software.
- Analytical reporting
Finally, one major advantage of hiring a web agency is their access to state-of-the-art software. Thanks to this software, you’ll receive regular reports showing you where you’re excelling in your marketing efforts, and where you can improve.
We’ve got you covered
7 Ways Media is a leading creative agency offering the latest tools, knowledge, and expertise about the world of digital marketing. We remain one step ahead of the competition and pride ourselves on using the latest technology to empower our projects and ensure outstanding results